Technology – Focus on the end NOT the means
The Problem Running your own business means you need to wear a lot of different hats. Some times you are CEO, sometimes you are the…
BSA Marketing: What is it all about?
Since the start of the year, we have been exploring Simon Sinek's ideas around how business (and consequently marketing) can be viewed as an 'Infinite…
Software tools to make your business life easier
In the face of the day to day challenges of getting your 'business-brain' back into gear after the Christmas and New Year hiatus. I thought…
Get your business off to a great start in 2020
Happy New Year! Along with Easter and the Summer, New Year is one of the three times each year when most people take some time…
What makes a good client?
When you first start in business perhaps any client is a good client - so long as they pay! While this approach certainly has a…
Do you believe in your business?
Why do we do what we do? I don't know about you but I kind of fell into running my own business. I didn't make…
Where does marketing fit in your business?
Regular readers will know I am a fan of Peter Drucker. As the master of modern business consultancy, he has the advantage that previously there…
Free software. What’s the catch?
It has long been said that... "There's no such thing as a free lunch" ...yet all across the internet, there are offers of free software…
The value of process in an SME business
One of the real benefits of running your own business is the freedom to do what you want when you want. OK, we all have…
Analytics – A process not an event
There is a problem with marketing Marketing is an investment in future results. The investment risk can be uncomfortable. What if you don't get the…
