What makes a good customer?
Over the years, we have regularly asked ourselves: What sort of customers do we want? There are some who might say that any customer is…
What’s Your Story? 4 steps to creating a brand
A couple of years ago, a there was an internet meme entitled "Who are you and why should I care?" https://www.youtube.com/watch?v=YGJlMELI3lg Whist the meme may…
How much marketing is too much marketing?
Marketing has 2 distinct 'flavours': Passive and Direct Passive Marketing: You set out your stall and wait for people to visit. For example: Website Networking…
What is a Brand?
It is easy to say "A brand is more than just colours and a logo". But in reality what else makes up a good brand? In…
Content Marketing in the real world
Whilst it may not be the buzz word it was a couple of years ago, is content marketing still a valuable marketing tool in the…
Number 1 on Google within 24 hours – NO, NOT one of THOSE ads!
Marketing is not a 1-trick pony There are many business owners who live in the misapprehension: If I can get to Number 1 on Google my…
Real world marketing. Missing the mark.
I have written before about the contrast between pure marketing (brand building) and sales promotion (generating leads). However, although it is important to recognise this…
How effective is your Marketing?
Targeting your marketing & measuring effectiveness through Google Analytics is key to modern marketing. So I thought it would be worth a post looking in…
Stick to your knitting
We have been talking quite a lot about the importance of consistent marketing and the value of having a joined-up planning approach. Much of this…
What if website visits had a direct cost
Google quietly made an announcement earlier in the year that could potentially have significant consequences for the future of how businesses market themselves via the…
