What is Joined-up Marketing?
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
Do you make the most of your customers?
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
Enquiry follow up. How good are you?
With a focus on click-through optimisation and "Calls to Action", there is always a lot of emphasis placed on "Getting the enquiry", but once you…
You have site visitors….now what?
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
Enhance your content radar – find great content
As we discuss in S4E5 of the marketing matters podcast, good, sustained marketing requires, good, regular content; new things to say to demonstrate your business…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Is your Marketing Working?
In this weeks podcast, we talk about the first M in PIMMS - "Monitoring". The key objective in monitoring your marketing is to answer the…
