What makes a good client?
When you first start in business perhaps any client is a good client - so long as they pay! While this approach certainly has a…
Love your clients & they will love you back
Given this week's focus on relationships and the importance of finding a good fit between yourselves and your clients, I thought it would be worth…
Know your markets – Serve their needs
In this week's podcast, we touched on the importance of knowing your markets. Looking back in our archive, I realised that we have never really…
Do you believe in your business?
Why do we do what we do? I don't know about you but I kind of fell into running my own business. I didn't make…
The Danger of Digital
This may seem like a strange title for a marketing blog post. These days, marketing is driven by digital platforms. However, it is the very…
Where does marketing fit in your business?
Regular readers will know I am a fan of Peter Drucker. As the master of modern business consultancy, he has the advantage that previously there…
What if…..
We are regularly posting about the dangers of relying on a single resources (Facebook, SEO etc) for your marketing. But there is a brainstorming game…
Free software. What’s the catch?
It has long been said that... "There's no such thing as a free lunch" ...yet all across the internet, there are offers of free software…
The Value of Content
Whilst most of our readers will not necessarily be looking to generate direct revenue from their content, the importance of recognising the value of your…
The value of process in an SME business
One of the real benefits of running your own business is the freedom to do what you want when you want. OK, we all have…
