Email background images made simple
With the wide number of programmes and email clients that your subscribers may be using to view emails, there are some aspects of layout, common in web…
SME Marketing Series – Sustainable Marketing, Keeping it Going
If you have been following our SME Marketing series over the past couple of months you should have a great framework for a joined-up approach to your…
Joined-up Marketing Series: Staying Joined-up
So far in this series, we have focused on online marketing tools (Websites, email, Social etc). Perhaps this isn't surprising ans online offers so many…
Marketing Matters Goes Responsive
The idea of responsive websites has been around for a while, and their use as a solution to mobile optimisaton is increasingly becoming standard where…
The many ‘deaths’ of digital marketing
We are always promoting that fact that whatever digital marketing you undertake, it should always be joined-up, and considered as part of a wider marketing…
Authorship Tagging, what's the point?
Last month, we wrote a post about authorship and whether you are better using a personal or brand approach. Maybe a more pertinent question is why…
The brand or the person? The issue of authorship.
We have talked a couple of times about Authorship tagging, and the benefits it can give. In particular, the additional prominence that a picture attached…
What to measure in B2B Marketing? – It is not Black & White!
A couple of articles have appeared on blogs this week looking at what you should be measuring in your B2B marketing. The first, which appeared…
SEO in name only?
I found this post on the www.searchenginepeople.com blog, talking about how SEO has changed and what are the best practices for 2014. The post starts by…
Email Frequency – How often should I send emails?
The question of email frequency is one that is regularly raised by clients, and in reality it is a difficult one as the answer is…
