5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
5 Plugins we use on every website
WordPress is a great tool, but out of the box it lacks some must have functionality. To address this, we install a number of plugins…
Dos and Don’ts of Live Chat
When used appropriately, chat on a website is a great tool. But if implemented badly it can also be a real frustration. Because of this…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Do people really want to work from home?
There is a lot of talk about WFH – or working from home at the moment. And based on the level of resistance to returning…
The Social Dilemma – Are we part of the problem?
In this week's podcast we discuss the ethics of marketing on social media. This comes on the back of a recent documentary "The Social Dilemma"…
