Networking – the next step
In this article, we looked at a range of ideas about using networking as a joined-up part of your business marketing. An underlying theme was…
4 steps to a professional Podcast
Over the last few weeks we have been focusing on Podcasting. BSA Marketing now produce a bi-weekly podcast looking at micro business and SME Marketing.…
Data….What does it mean for your business? – Part 2
Marketing Data Knowledge is Power Last time I started to look at how even in the smallest business, knowing your accounts numbers can be immensely…
Data….What does it mean for your business? – Part 1
Over the past few years, data has rarely been out of the news. Whether it is the trials and tribulations of leaks and data breaches…
Podcasting for business
I am sure all of you will be familiar with the concept of podcasting, and many, I am sure will be regular podcast subscribers, but…
Are you friends with your website?
A while ago, I asked are you proud of your website? I was getting at the idea that too often, a company website is something…
7 plugins to make your WordPress website slick
Just before Christmas, I talked about how getting the right hosting arrangement can help make your website easier to manage. Taking this idea further, how…
Keeping Track of your Marketing
In his post What do you want from your marketing?' David discussed the importance of taking a long term, process-focused view of Marketing. Looking at…
What do you want from your marketing?
I recently had a meeting with a new prospective client. As the meeting ended and we agreed to take the next step, he said something…
What’s your style? #2 – Colour
At its heart, Marketing is about communication and joined-up marketing is about making sure all the elements of your communication work together in harmony. The…
