Why WordPress?
I recently wrote how, in a 'real-world' business, I believe you should think about technology as the means, not the end. The 'end' being your…
Technology – Focus on the end NOT the means
The Problem Running your own business means you need to wear a lot of different hats. Some times you are CEO, sometimes you are the…
3 Tips to the keep case studies flowing
Case studies and testimonials are a staple of marketing communications, but they can be seen as being challenging and time-consuming to put together. In my…
BSA Marketing: What is it all about?
Since the start of the year, we have been exploring Simon Sinek's ideas around how business (and consequently marketing) can be viewed as an 'Infinite…
Starting with Why – Beyond Features & Benefits
We have been talking a lot recently about the importance of vision in running a business, and today I wanted to take this thinking a…
3 Top Tips for Business Planning
We are looking this week at planning, so I thought it would be worth putting together a few tip to get you on your way. …
Software tools to make your business life easier
In the face of the day to day challenges of getting your 'business-brain' back into gear after the Christmas and New Year hiatus. I thought…
Get your business off to a great start in 2020
Happy New Year! Along with Easter and the Summer, New Year is one of the three times each year when most people take some time…
Marketing is an Infinite Game
Over the Christmas break, I have been reading "The Infinite Game" by Simon Sinek. The main message is that business should focus on long-term objectives…
Christmas Quiz 2019
It's mid-December again, and time for another round of our BSA Christmas Quiz. 12 general knowledge questions with multiple choice based on a festive and…
