Balancing Agility & Process
If you start a new business, ultimately the goal is probably to turn a profit. This requires growth in turnover, whilst at the same time…
A B2B social media strategy that works
To be effective, social media needs to be highly interactive and also needs a constant stream of posts to keep your feed "live". Within the…
The best social media for your business?
The recent closure of Google+ is a salutary lesson for all of us. Even the mighty of the tech world don't always get it right…
B2B E-mail in the GDPR world
As with all posts on the subject, I must start it by saying that I am not a legal expert. This blog should be read…
FOMO – The wrong approach to email marketing
Maybe I'm just showing my age but I get frustrated by social media and the wider world of email marketing using FOMO (Fear Of Missing…
Web hosting – The marketing perspective
Web hosting is just something you need to make your website live on the internet, right? While this is true in principle, it is a…
The Danger of Over-Analysing Your Marketing
When I started my business career, marketing numbers were thin on the ground. Today, data is everywhere. However, I suspect we may be over or…
Analytics – A process not an event
There is a problem with marketing Marketing is an investment in future results. The investment risk can be uncomfortable. What if you don't get the…
The Three Basic Functions of Marketing
Peter Drucker famously said: "Business has only two basic functions - marketing and innovation. " Putting together out latest podcast had me thinking a lot…
PR as part of a joined-up marketing approach
PRPrintDirectAdvertising WebsiteSEOPPCEmailSocial There are many marketing companies that offer one or more of the listed services but do you know what, NOT ONE of them…
