Podcasting for business
I am sure all of you will be familiar with the concept of podcasting, and many, I am sure will be regular podcast subscribers, but…
The best social media for your business?
The recent closure of Google+ is a salutary lesson for all of us. Even the mighty of the tech world don't always get it right…
B2B E-mail in the GDPR world
As with all posts on the subject, I must start it by saying that I am not a legal expert. This blog should be read…
Follow us on Linked In
We have just re-launched BSA Marketing on Linked In, and will now be updating our company page with our blog posts. So if you use…
Creating Well Written Content – With help from YOAST
Content marketing is all about creating informative, well-written content that tells people what you do. Write this including relevant keywords, and it will also help…
Funding for Growth
"If you fail to plan, you are planning to fail!" BENJAMIN FRANKLIN There have been a number of reports recently focusing on the issue of…
Is PR dead, or ready for the 21st Century?
Is PR dead? If you mean long lunches shmoozing with editors and journalists then I think the answer is yes! But has the pendulum swung…
Planning and action – getting the right balance
In business, especially in smaller businesses, getting the balance right between planning and action is always a challenge. The default position is often, "That's a…
4 steps to a professional Podcast
Over the last few weeks we have been focusing on Podcasting. BSA Marketing now produce a bi-weekly podcast looking at micro business and SME Marketing.…
The Three Basic Functions of Marketing
Peter Drucker famously said: "Business has only two basic functions - marketing and innovation. " Putting together out latest podcast had me thinking a lot…
