Business Planning – Lessons from the past
Google "Business planning & Military Strategy" and you will get a raft of examples of people using Military Strategists and other historical figures as inspiration…
We almost lost our Google Partner status and we are delighted
We got an email from Google recently informing us that we were about to lose our Google Partner status - The reason, not that we…
TED Talk ideas
TED (Technology Entertainment & Design) Talks started in 1984 and is a not for profit organisation dedicated to spreading Ideas Its remit now expands way beyond technology…
Business or consumer? Which is your market?
A recent discussion with a colleague brought up an interesting question. Can a brand target both B2B and B2C markets at the same time. My…
Business Planning in 2018 – Do Stuff and Iterate
I read an interesting article yesterday entitled 7 Things I learned in Business School that aren't true in 2018 Whilst many of the author's…
Do you make the most of exhibitions?
I attended a trade show recently and it struck me how many of the exhibitors fell into the same mould. They had their stand displaying…
Marketing Collateral – It’s a process
Any post talking about marketing collateral needs to start with a definition. What do we actually mean by "Marketing Collateral"? We talk a lot about…
When did GDPR become all about email marketing?
First of all, let me state for the record. I think that on the whole GDPR is a good idea. Putting control back in the…
Social Media – More than Just building followers
Social Media is a great tool for getting your message out there. Whilst there are many SM platforms available, here I want to focus on…
Does Your Proposition Add Real Value?
The first question you should be able to answer when you start marketing your business is, as Bender (From the TV show Futurama) would put…
