Implementation – the essence of effective marketing
Marketing is nothing if you don't actually talk to people. You may think this is obvious but marketing implementation is essential. Communicating your proposition to…
PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
