WordPress Security
A downside of WordPress' popularity is that it can be a target for malicious software and hackers. "Who'd want to hack into my little company's website", I…
The Danger of Summer
I'm writing this article as snow is falling! This may seem a little after the event... but important all the same! Summer Over the summer…
Google Images Beware – Tips to avoid copyright issues
We all do it, it's just so easy! You need an image for your presentation or Twitter post, you go to Google Images and type in…
Quiz: Are you Brand Marketing savvy?
How good is your brand? Take our quiz to find out! [viralQuiz id=3]
New Balance – A marketing success story
For a long time, New Balance were viewed as the pre-1990 Skoda of the trainers & fashion world. Nowadays, they're a very strong brand, with…
The best social media gaffes
When running to social media accounts as or for a business, it is of course important to do so professionally and carefully. A company's social media…
How to make your events more engaging
Most of you will have attended one or more business events at some point. Be it a generic networking event, a trade show or even…
The importance of consistency across social media
As with many things, the first few seconds and first impressions count. It is no different with social media. These days, businesses are judged on…
Joined-up LinkedIn
Those of you who read our blog posts regularly will know we talk about "joined-up marketing" a lot. Joined-up marketing is, in essence, making sure…
Why WordPress?
Anyone who has had a conversation about websites with us at BSA will know we are big advocates of WordPress. Of course, there are many…
Recent Podcasts
BSA Tweets
In most SME businesses, marketing is either focused on planning or doing. Rarely is it focused on both. Why is this? Here we look at the planning process using our "PIMMS" methodology. ow.ly/8ryw50EGvAp #MidMorningMatters #sme #planning
Wondering how to market your #ecommerce site among the new competition added every day? With the e-commerce industry growing year after year, keeping the business optimized with marketing strategies is getting more critical. ow.ly/HDYo50EIF13 via @abcmoneyuk
Research predicts that ecommerce will account for 95% of all purchases by 2040. As a small business owner just starting out, #ecommerce marketing is going to be your best friend. But it might seem overwhelming at first.
ow.ly/MERF50EIE3R via @Vimeo
It's incredibly easy to form a plan but there are dangers of focusing so much on its creation, that considering how it will be made into a reality, and therefore worthwhile, is oft-forgotten.
ow.ly/6vTv50EGvKo #MidMorningMatters #podcast #planning
Staying up-to-date & applying best practices in #SEO & digital marketing is a lot easier with assistance of helpful tools. Here's 13 great options available as #chrome #extensions to boost efficiency & productivity right within your browser ow.ly/HuFc50EDftI via @sejournal
This guide gives the tools you need to compare and choose the best SEO provider for your business. ow.ly/5fAv50EDeNa via @TheDrum #SEO
Social media analytics is the process of tracking, collecting and analyzing data from social networks. With the right tools, analyzing your social performance can be a breeze. ow.ly/chKz50Exy8Q via @hootsuite
#analytics
Every site has a web host, but not every website is hosted the same way. It’s why you need to educate yourself about the different types of #webhosting. This knowledge will ultimately help you figure out the best option for your #website.
ow.ly/cjS950ExxH6 via @CrazyEgg