WordPress Security
A downside of WordPress' popularity is that it can be a target for malicious software and hackers. "Who'd want to hack into my little company's website", I…
The Danger of Summer
I'm writing this article as snow is falling! This may seem a little after the event... but important all the same! Summer Over the summer…
Google Images Beware – Tips to avoid copyright issues
We all do it, it's just so easy! You need an image for your presentation or Twitter post, you go to Google Images and type in…
Quiz: Are you Brand Marketing savvy?
How good is your brand? Take our quiz to find out! [viralQuiz id=3]
New Balance – A marketing success story
For a long time, New Balance were viewed as the pre-1990 Skoda of the trainers & fashion world. Nowadays, they're a very strong brand, with…
The best social media gaffes
When running to social media accounts as or for a business, it is of course important to do so professionally and carefully. A company's social media…
How to make your events more engaging
Most of you will have attended one or more business events at some point. Be it a generic networking event, a trade show or even…
The importance of consistency across social media
As with many things, the first few seconds and first impressions count. It is no different with social media. These days, businesses are judged on…
Joined-up LinkedIn
Those of you who read our blog posts regularly will know we talk about "joined-up marketing" a lot. Joined-up marketing is, in essence, making sure…
Why WordPress?
Anyone who has had a conversation about websites with us at BSA will know we are big advocates of WordPress. Of course, there are many…
Recent Podcasts
BSA Tweets
65% of brands say commerce content was an important strategy this year as more than two billion people shopped online in 2020, spending $4.2 trillion. venturebeat.com/2021/10/23/rep… via @VentureBeat #Ecommerce
While getting people to your site is important, it's only worthwhile if you're able to convert them into customers.
One of the biggest mistakes is target audiences aren't defined: you can't make a customer out of everyone. podcast.bsamarketing.com/e/s5e3-attract… #MidMorningMatters #podcast #SEO
Too many businesses throw a quick #landingpage together, thinking only about the immediate next step (say, generating leads). They often don’t think about the most important thing: how it impacts sales conversions further down the line. unbounce.com/landing-pages/… via @unbounce
One media format that has surprised many media analysts with its rise over the last number of years, it’s #podcasting. Despite living in an era dominated by visual media – audio forms have not been displaced. purecontent.com/blog/blogging-… via @Purecontent #blogging
If you've ever experienced a horrific morning where it seems like the word count on the article you're writing never seems any closer to its target, this could be just the article you need: with simple tips, tactics & strategies. purecontent.com/blog/running-o… via @Purecontent
While it might seem like all #domain registrars offer the same thing, there are important differences. Here are 7 of the best. neilpatel.com/blog/best-doma… via @neilpatel #DomainNames
Tips to lower your #website bounce rate and how to keep visitors on your site for longer periods of time. blog.red-website-design.co.uk/2021/10/11/kee… via @Red_Web_Design #bouncerate
Video content is rapidly becoming one of the most effective forms of marketing today, with 86% of businesses using videos to sell their products or services.
thedrum.com/profile/the-go… via @TheDrum #ecommerce #YouTube #TikTok