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Effective Marketing
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WordPress Security

By Michael Beech 2nd December 2016 Technical Know-how
A downside of WordPress' popularity is that it can be a target for malicious software and hackers. "Who'd want to hack into my little company's website", I…
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The Danger of Summer

By Michael Beech 18th November 2016 Effective Marketing
I'm writing this article as snow is falling! This may seem a little after the event... but important all the same! Summer Over the summer…
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Google Images Beware – Tips to avoid copyright issues

By Michael Beech 4th October 2016 Technical Know-how
We all do it, it's just so easy! You need an image for your presentation or Twitter post, you go to Google Images and type in…
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Quiz: Are you Brand Marketing savvy?

By Michael Beech 3rd August 2016 Other
How good is your brand? Take our quiz to find out!   [viralQuiz id=3]  
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New Balance – A marketing success story

By Michael Beech 27th June 2016 Effective Marketing
For a long time, New Balance were viewed as the pre-1990 Skoda of the trainers & fashion world. Nowadays, they're a very strong brand, with…
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BSA New Logo – Trans

The best social media gaffes

By Michael Beech 24th May 2016 Effective Marketing
When running to social media accounts as or for a business, it is of course important to do so professionally and carefully. A company's social media…
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How to make your events more engaging

By Michael Beech 10th May 2016 Effective Marketing
Most of you will have attended one or more business events at some point. Be it a generic networking event, a trade show or even…
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The importance of consistency across social media

By Michael Beech 18th April 2016 Effective Marketing
As with many things, the first few seconds and first impressions count. It is no different with social media. These days, businesses are judged on…
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Joined-up LinkedIn

By Michael Beech 24th March 2016 Effective Marketing
Those of you who read our blog posts regularly will know we talk about "joined-up marketing" a lot. Joined-up marketing is, in essence, making sure…
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Why WordPress?

By Michael Beech 9th March 2016 Technical Know-how
Anyone who has had a conversation about websites with us at BSA will know we are big advocates of WordPress. Of course, there are many…
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Recent Podcasts

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Marketing Matters S3E4 – Communicating via content

Marketing Matters S3E4 – Communicating via content

feb19_5_wide

Marketing Matters S3E3 – Choosing the right host for your website

Marketing Matters S3E3 – Choosing the right host for your website

feb19_5_wide

Marketing Matters S3E2 – Own your website as a marketing tool

Marketing Matters S3E2 – Own your website as a marketing tool

feb19_5_wide

Marketing Matters S3E1 – Technology & expertise in the real world of business

Marketing Matters S3E1 – Technology & expertise in the real world of business

feb19_5_wide

Marketing Matters S2E25 – “You have two ears & one mouth, use them in that proportion”

Marketing Matters S2E25 – “You have two ears & one mouth, use them in that proportion”

feb19_5_wide

Marketing Matters S2E24 – Stronger marketing during change

Marketing Matters S2E24 – Stronger marketing during change

BSA Tweets

BSA Marketing@bsamarketing 22 hours ago
While websites and hosting can be considered the tools that allow for you to communicate, you also need the skills and resources to achieve an effective marketing solution. ow.ly/OnGM50DJCNx #MidMorningMatters #podcast #website #hosting #marketing
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BSA Marketing@bsamarketing 2 days ago
Visual content is a powerful tool when harnessed and used to its full potential. How to easily boost your search engine rankings with visual content. ow.ly/Ln3n50DGk5L via @Inc #SEO
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BSA Marketing@bsamarketing 3 days ago
Unsubscribe rates are one of the email marketing metrics that matter. Along with open rate, #CTR & #conversion rate, it can reveal a lot about customers' preferences, the content they like and how often they would like to hear from you. ow.ly/5LYM50DBmh1 via @jeffbullas
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BSA Marketing@bsamarketing 4 days ago
How the length of a blog post the headlines it includes, the structure that is presented, and the visual content included can have an impact on clicks, views, traffic and shares. ow.ly/GLig50DGjSf via @Purecontent @semrush #blog #clicks #traffic
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BSA Marketing@bsamarketing 5 days ago
Getting people on #socialmedia to tap your link is an achievement in & of itself. If the page doesn’t load quickly & show them exactly what they want, they’ll bounce. Use #Twitter landing pages to help you get more value from every #click. ow.ly/BaQH50DDB9h via @unbounce
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BSA Marketing@bsamarketing 1 week ago
The podcasting ecosystem lives in a new context… it’s moving from niche to mainstream. And getting on the next big trend is a good reason it should not be ignored. ow.ly/u0z450DBmco via @jeffbullas #podcast
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BSA Marketing@bsamarketing 1 week ago
People aren’t visiting the same websites as before COVID-19, with many #URLs taking hits as viewing behaviours changed. #Email marketers were left wondering why content wasn’t converting despite the record number of people online. ow.ly/d9QH50DBmCH via @MarketTechNews
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BSA Marketing@bsamarketing 1 week ago
Marketing today demands a web presence and that needs to include a website. If you are creating a website you need to consider your hosting. Effective hosting is a key element of your business website. ow.ly/YLTG50DxBZl #MidMorningMatters #website #hosting
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