For a while now, we have been saying that when measuring online success you should focus on metrics that offer real value like site visitors and conversions rates. Rather than the usual ones touted by SEO companies (Google page rank, number of page 1 listings etc). With this in mind, it is good to know that the mighty brains at Google agree! As illustrated by this recent post on Webmaster central: “Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.” – Susan Moskwa (Google Employee) FYI, here’s the post If you want some help adding Google analytics to your site, we are happy to do it for free – Click here for details
Month: October 2009
Thinking of taking the e-commerce plunge, which shopping cart should you use
As a marketer, I am a great fan of e-commerce for smaller retail businesses as it is a great way to get close to your customers & service a wide marketplace without spiraling overheads. However, when making the decision to set up an ecommerce site, one key question is which shopping cart system to go for. There are many on the market, but which is the right one? I recently found a useful summary of the main carts on the market which highlights their advantages & disadvantages so I thought I would share it: www.itwebexperts.com/oscommerce_zencart_xcart_comparison.php We develop our sites in CRE loaded, and the key reason for this is its flexibility. I am a marketer and as such believe that e-commerce is a marketing and not an IT issue. I am also firm believer that your business should drive the e-commerce system, and not the other way round. CRE loaded is relatively easy to customise, so when a customer comes to me and says “Can I ……. with the online shop?” The answer is invariably “Yes” and the solution will not normally be expensive to implement. So if you are considering taking the plunge into e-commerce, I recommend reading the above review, and feel free to contact us, as we are always happy to discuss the options.