When we speak with people about our approach to what we do, we regularly hear the comment:
"You're a bit different..."
We don’t particularly try to be different but we do focus on working from marketing fundamentals and not get seduced by the latest internet marketing must-have. Don’t get me wrong, we love digital, and the benefits that email and the web can bring to your marketing, but our experience goes back to the mid 80’s and some of us remember the world pre-internet. The bottom line is:
The tools may have changed, but the principals of marketing have not!
It’s still about understanding the true value that your products, skills and expertise can bring to your clients, then developing (and delivering!) messages that communicate this value. Marrying this marketing fundamental with up to the minute digital tools creates a powerful and flexible platform. This is the platform that BSA delivers for its clients. However when we talk to our clients, they often highlight a completely different set of characteristics that differentiate us:
- Considered, Practical Action
Responsiveness – Planning is very important, and we would encourage our clients to develop, and use, a solid marketing plan. However, we also accept that in the real world sometimes things simply need to be done now! If a client comes to us on a Wednesday saying they would like to get an email newsletter out to customers on Friday (like one did this week!), we will make it happen. Trust – Trust is our core value. We work to the benefit of our clients rather than for our own gain. Sure, we aim for the ideal of win:win but we will only suggest a course of action if we believe it is right for our client. Ultimately, if the best value can be delivered by someone else, we will work to find the best partner for the job. We know what we are good at, and we know our limitations. Versatility – No two businesses are the same, and most appropriate strategy and course of action for one client can be very different from another. We recognise this. Rather than thinking “how can we convince a client that their requirements fit our offering“, we think “how can we tailor our offering to deliver best value to our client“. Considered, practical action – The fact that we know our marketing and understand the technicalities of the digital age are a given. It’s our ability to translate these into actually doing relevant stuff that clients appreciate We believe it is these core values, coupled with a solid understanding of marketing and how technology can be leveraged to deliver real value to our clients – that’s what makes BSA different! Testimonials and feedback from our clients bear this out. Here are a few:
“,,,BSA Marketing was able to help me understand the best way to present my business…”
“…BSA has an incredible grasp of IT and marketing,..”
“…We’ve worked with BSA for eight years and found them to be efficient, approachable and knowledgeable…”
“…Good advice as always! Many thanks…”
If you’d like to talk to us, or some of our clients, do get in touch