There is no question that having a website which effectively and clearly says what you offer is a vital tool for any business. This said, the best website only has marketing value if people visit it. For several years now, Search Engine Optimisation has been touted as the route of choice to grow website traffic and there are thousands of companies and individuals who say they can ‘Get you to the top of Google‘ – for a fee.
“Joined-up Marketing is a better way to drive web traffic”
We believe Joined-up Marketing is a better way to drive web traffic. In this series of 3 articles…
- The SEO Problem
- Keep in touch with your contacts
- The power of networking
…we will explain why and show you how you can get the benefits of Joined-up Marketing in your business
The SEO Problem….
There is, a fundamental issue with Search Engine Optimisation. Google only lists 10 entries per page and everyone is fighting for the same 10 ‘Page 1’ listings. The more SEO companies there are, all aiming for the same listings, the more difficult, time consuming (and expensive!) it gets – and there is no guarantee that because you have a page 1 listing this week you will keep it next – again a function of the growing SEO competition. OK, there is the opportunity to focus on more niche and specialist terms. These may be easier to get high rankings for but there are more of them so again, more work for the SEO specialists. Even these terms will steadily become more competitive. So whichever way you look at it, ‘traditional’ Search Engine Optimisation is going to get harder and more expensive. This isn’t to say it is all a waste of time. On the contrary, if your site does not include content that specifically uses your target search terms, you will find it difficult to get listed for those terms. Equally if your site isn’t regularly updated with good quality, relevant content it’s authority in search listings is likley to decline. See our post here
So what is the alternative? I say joined-up marketing. Don’t just rely on SEO to get your website found on search engines. You are adding good, relevant, new content to your site (aren’t you?) so why not tell your contacts rather than waiting for them to find it – and when they do, who knows who they might tell! We’ll look at Keeping in touch next time