RSS feeds are a great way of adding dynamic content to your site, but what if the content you are wanting to add does not offer an RSS feed. The answer lies in free tools that create an RSS feed from any dynamic listing on any website. All you do is sign up for an account, and follow a couple of simple steps to create the feed. Obviously Google offer this service through their feedburner site feedburner.google.com. Alternatively, if you would prefer not to give Google even more information about your activities, there are other tools out there including www.ponyfish.com. You can see the end result on www.net-recruit.co.uk who use a feed generator to deliver the “Latest Jobs” section of their homepage. You can also use these sites to create RSS feeds for content on your site. A great way to encourage those all important backlinks!!