Email Marketing Best Practice – Standard Privacy Policy

Over the next couple of months, we are planning a series of posts looking at email marketing, including things like:

  • Writing good email copy
  • Best practice in email template design
  • What to look for in a good email marketing tool
  • Integrating email marketing & e-commerce

Before you start an email campaign it is essential that you have a good privacy policy so that users of your site are clear on how you will use their data.   If you would like to be kept up to date with this new series, then sign up to receive our email newsletters.

BSA blog goes mobile

We are delighted to announce that we have now made our Blog mobile friendly. If you use an iPhone, Blackberry or Android Smartphone, simply browse to www.bsamarketing.com/blog on your phone’s browser and you will find a copy of this blog optimised for mobile devices. But that’s not all! If you use an iPhone, you will notice that when you add a shortcut to the blog to your homepage, rather than the normal miniature image of the homepage, you will get an icon. This is surprisingly simple to achieve. All you need to do is create a graphic 45 Pixels X 45 Pixels and call it apple-touch-icon.png. Then upload this to the root directory of your website, and when someone adds a shortcut to your site to their iPhone home screen, this graphic will be displayed as the screen icon. It’s that simple!! If anyone knows a similar trick for Android or Blackberry smartphones, we would love to hear about it.