No it isn’t, our objective is to use a very targeted approach to email marketing, so that the people you are emailing are likely to know of your existence, and will be happy to receive your emails. On every email we send we include the option to “unsubscribe”. To monitor the relevance of the content we are sending, we always measure carefully how often this option is used. With this approach, we get more complaints about contacts not receiving the emails, than we do from pleople saying they don’t want to receive them.
Month: March 2012
What if I don't have a list
In our experience, most companies, even start ups, have a list of contacts that it would be worth keeping in touch with. It doesn’t need to be a list of thousands. Some of our most successful projects started with a list of 50 or 60 contacts exported from an outlook address book. If you think you don’t have a list, then you may find this post on the subject useful.
Do I need to host my site with you
The simple answer to this question is “No”. We are happy to work with existing hosts & web service suppliers.