I just wanted to say Hello and give you a pat on the back. Not that you need it I’m sure.
I am shortly to submit my year seven accounts!!!! Believe it or not. Still crazy after all these years. Still here, still earning a crust and still resenting every penny of corporation tax I pay! My accountant though says,
“you are paying tax ‘cos you made a profit! “
Anyway, the patting on the back thing. Do you recall, showing me about writing a marketing letter, and trawling through the ‘phone book to follow up the mailshot? And do you recall my crying into my gin & tonic about what a waste of time it was?
Well, 2 of the companies I wrote to, and later called and had the door slammed, have actually continued to open & read my mailshot newsletter all this time. Turns out these two have just had HR issues, called on spec. as it were, I gave brief advice, and now they’ve both signed up – nearly 5 years later!
Talk about marketing being a process and not an event!
Additionally, one client didn’t renew after two years, left on good terms, he’d grown out all proportion, gave me a glowing testimonial etc ……but after 12 months of one of the “Big Boys”, he called and re-signed even though I had put my basic fees up!
So Mr Wright…….it’s all because of you, thank you, you were of course right!
Owner, HR Consultancy